10 good reasons
why your business should be online
1. New economy
The explosive growth and sheer size of the internet has created a new economy, which has already changed our perception of traditional ways of doing business. Companies like Ebay and Amazon have successfully created domination in areas, where just few years ago traditional brick-and-mortar companies were kings.
However, in order to be successful on the net, you don't have to be a large company. Many small and mid-size companies managed to build online businesses quite profitably. In fact, studies show small and mid-size companies will be the main growth force of e-commerce in coming years.
2. The internet is a perfect venue for business
In order to make a sale you need visitors to come to your shop. On the internet, your shop could be only a click away from your prospective customers. With proper marketing your Internet storefront can have more buyers than you ever can get in a brick and mortar shop.
3. Company's image
Whether you sell products or services online or not, in today's world you have to have a corporate presence on the Internet. Otherwise, as you must have noticed that people simply don't take your business seriously if you tell them that your company does not have a website. A nice corporate site definitely increases the image of a company especially if it has great product or service related content to go with.
4. Provide better customer support
Customer acquisition and retention is one of the key factors of business value chain. Thanks to Internet technology, business can provide customer support more effectively. This means better customer satisfaction and increase of profitability.
5. Make information more easily available to customers.
Just a couple of years ago, companies used to require days to deliver products or services update information to their customers. Things have changed since then. Today you can add or make any changes to your company and product related content virtually in a matter of couple of hours, publish on your site and share with the whole world.
6. Cut costs
New technologies allow you to take virtually any part of your business online, that includes supply chain management, billing, shipping, procurement etc. Streamlining these business processes through online systems will allow companies to cut costs significantly in almost every sphere of any business. For example: companies can reduce more than five percent of their maintenance, repair and operation costs by adopting e-business solutions. This five percent savings can turn into 50% of a company's net profit!
7. Ability to do business 24 hours
The biggest advantages of online shops are that they are open 24 hours a day, year round. Thanks to internet off time, when your shop is generally closed, sales in some cases can be more than your regular business hours! How else can you continue making sales while you and your staff are sleeping!
8. Low start up costs
Building a web site does not require big investments. There are many low cost tools available today, which can help you create sites from scratch. Many business portals allow you to build web sites from templates. Even a large full-fledged corporate e-business site with all e-commerce features can cost less than £100 month!
9. Your physical presence could be in any location
The World Wide Web allows you to do business from any part of the world. Your physical location, except for few cases is not that important since you conduct your business online.
10. Go global
Thanks to Internet you can instantly become a global player and you don't have to invest large sums of money to do this. There are literally hundreds of vertical and horizontal e-marketplaces available on the net. These marketplaces allow you for a nominal fee to get access to a large audience of prospective customers from all over the world. According to AMR Research more than 1.3$ trillion of goods and services will flow through the B2B marketplaces. Who doesn't want a piece of this pie?
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