Tips to Increase Ranking and Website Traffic

It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.

• Create a site with valuable content, products, or services.


• Place primary and secondary keywords within the first 25 words in your page content; then spread them evenly throughout the document. Aim for 3 to 5% of the total word count, no more.


• Research and use the right keywords/phrases to attract your target customers.


• Use your keywords in the right fields and references within your web page—Title, META tags, Headers, and so on.


• Keep your site design simple; ensure that your customers can navigate easily between web pages, easily find what they want, and easily buy products and services.


• Submit your entire site—every page in it, not just the home page—to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.


• Keep track of changes in search engine algorithms. Modify your web pages in the light of any seach engine changes. Use online utilities to keep track of how your website is doing.


• Monitor your competitors and the top ranked websites. Especially attend to design, navigation, content, and keywords.


• Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources (i.e., whether via links from other sites or keywords).


• Make your customer visit easy. Give them plenty of ways to remember you (newsletters, free reports, reduction coupons, etc.).


• Demonstrate your expertise by writing and submitting articles for your website or for article banks. Ensure you are perceived an expert in your field.


• When selling products online, use simple payment and shipment methods. Make your customer’s experience fast and easy.


• When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending money on a website that no one visits.


• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool, just like a real store.